Zenith Collection Snowboard Design
Zenith Collection Apparel
Zenith Collection Product Tag
Promotional Event Poster
Promotional Event Mailer
Promotional Event Food Voucher
New apparel for the new Burton Zenith Snowboard Collection with corresponding advertising material
Promotional Campaign Rationalé
Design Objective: Create an advertising campaign promoting Burton's new Zenith snowboard collection.
The client is Burton Snowboards, located in Burlington, Vermont. The audience is about 75% male and 25% female snowboarders, within an age range of 13-28. This campaign is geared towards their female audience. The purpose of this promotional campaign is to debut and promote the new Burton Zenith snowboard and complementary apparel. The collection will be debuting at a Snowboarding Demo hosted by Burton at a ski resort.
Design Solution: The artwork on the formats includes galaxy inspired artwork, geometric lines and white splatter paint, representing the stars. Repetition is present throughout the artwork in the campaign for a cohesive look. The color scheme includes indigo, blue, orange, pink, mauve and white. These colors are chosen because they represent devotion, intelligence, creativity, playfulness, decadence and positivity as well as natural colors seen in star clusters and nebulas in outer space. The type used will be a combination of a decorative font and a sans serif font. The decorative font with the combined artwork serves as the focal point on the formats. Repetition and contrast are present by the use of the same fonts throughout the campaign, using the dark background with the white type.
