Eagle River City Guide Book
Eagle River Promotional Poster
Eagle River Promotional Advertisement Concept Work in Sketchbook
City Guide Book and Promotional Poster for Eagle River's Tourism Board
Promotional Advertising Rationalé
Design Objective: Design a city guide book and poster for a city's Tourism Board.
Eagle River is a destination where people can enjoy year-round activities. The purpose of the city guide book is to encourage people to visit Eagle River and inform the audience about the different activities they can partake in while visiting the city.
Design Solution: The design elements included are various icons representing the different activities that can be enjoyed in Eagle River. The design features a sans serif font to portray the simplicity of the North-woods and a decorative font to convey the playful-yet-casualness of the city, while the selected colors mimic the surroundings of the natural landscape. The use of uppercase lettering is utilized to maintain consistent size and alignment throughout the page.
