Running Rebels Brochure
Running Rebels Brochure
Running Rebels Pop-Up Poster
Brochure and pop-up poster designed for Running Rebels Community Organization in Milwaukee, Wisconsin
Branding Materials Rationalé
Design Objective: Design branding materials for Running Rebels Community Organization to be used at fundraising events and to hand out to interested donors and potential volunteers.
The client is Running Rebels, a community organization in Milwaukee, Wisconsin. Their mission statement is “The Running Rebels Community Organization engages the community, youth, and their families, prevents involvement in gangs, drugs, violence, and the juvenile justice system, intervenes and guides youth by assisting them with making positive choices, and coaches youth through their transition into adulthood. We accomplish this through building relationships with youth and providing the resources and skills necessary for them to become thriving, connected, and contributing adult members of our community."
The target audience are potential donors and volunteers attending fundraising events to learn more about Running Rebels and their E.P.I.C. mission to serve Milwaukee’s youth. These donors are middle to upper class citizens of Milwaukee who are looking to be involved in their community. The purpose of these branding materials is to inform the target audience about the Running Rebels Community Organization and better understand their mission and how their time and donations will help their organization.
Design Solution: The color scheme of orange, yellow, green, and gray are chosen to compliment the colors used within their current branding and website. The design is meant to emphasize their E.P.I.C. Mission and to highlight images of current youth utilizing the organizations programs and resources. The category of font used in the branding materials is sans serif, which complements the branding on their website and is simplistic and modern.
